Shades of Grey by Micah Cohen was started in 2009 with the belief that style and practicality are not at odds with each other. The goal is to make progressive fashion more wearable, attainable and accessible. That philosophy is the backbone of the brand and the name Shades of Grey is about a balance between extremes. It reflects the pursuit of balancing fashion forward concepts with wearability and accessibility. It's about finding moderation and combining both the traditional and the daring.