My Bag

The Premiere Destination for Styling Designer Fashion.


Launched in 1969 by Alberto Aspei in Legnano, Italy, this label creates casual clothes with an emphasis on avant grade textiles to bring you garments that are at once unconventional and timeless. Drawing inspiration from working closely with select photographers and models, the brand has created a foothold for itself as an emblem of the provocative and unorthodox in the current market. Alberto remains the head of creative direction and conceptual design, still after Fabio Gnocchi has assumed the role as CEO in 2017.