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A.P.C.

Founded by Mr Jean Touitou in 1987, A.P.C. (which stands for Atelier de Production et de CrÈion) was born from a reaction against the ostentatious fashion that was all the rage in Paris at the time. With a belief that clothes should not overshadow the personality of the wearer, A.P.C. quickly became renowned for its simple, well-tailored wardrobe staples, inspired by workwear and free from embellishment. Today, the label's stylish, pared-down aesthetic seems as appropriate as ever; while trends come and go, there is something reassuringly constant and no-nonsense about Mr Touitou's signature brand of Parisian cool.
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A.P.C. Marine Lagune Fine Line Tee
A.P.C. $50.00
A.P.C. Marine Lagune Fine Line Tee
A.P.C. Donegal Sock
A.P.C. $30.00
A.P.C. Donegal Sock
A.P.C. Sia Boot
A.P.C. $106.25
A.P.C. Sia Boot
A.P.C. Annabelle Sweatshirt
A.P.C. $70.50
A.P.C. Annabelle Sweatshirt
A.P.C. Steffi Tennis Shoe
A.P.C. $155.00
A.P.C. Steffi Tennis Shoe
A.P.C. Bleached Mini Shorts
A.P.C. $66.00
A.P.C. Bleached Mini Shorts