My Bag

The Premiere Destination for Styling Designer Fashion.
New

Secure Checkout

A.P.C.

Founded by Mr Jean Touitou in 1987, A.P.C. (which stands for Atelier de Production et de CrÈion) was born from a reaction against the ostentatious fashion that was all the rage in Paris at the time. With a belief that clothes should not overshadow the personality of the wearer, A.P.C. quickly became renowned for its simple, well-tailored wardrobe staples, inspired by workwear and free from embellishment. Today, the label's stylish, pared-down aesthetic seems as appropriate as ever; while trends come and go, there is something reassuringly constant and no-nonsense about Mr Touitou's signature brand of Parisian cool.