Founded by Mr Jean Touitou in 1987, A.P.C. (which stands for Atelier de Production et de CrÈion) was born from a reaction against the ostentatious fashion that was all the rage in Paris at the time. With a belief that clothes should not overshadow the personality of the wearer, A.P.C. quickly became renowned for its simple, well-tailored wardrobe staples, inspired by workwear and free from embellishment. Today, the label's stylish, pared-down aesthetic seems as appropriate as ever; while trends come and go, there is something reassuringly constant and no-nonsense about Mr Touitou's signature brand of Parisian cool.