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For Love and Lemons

Inspired by their hometown of Wyoming and shared Australian travels, BFF's Gillian Rose Kern and Laura Hall created their apparel label, For Love & Lemons, as a meeting point for these two factors. This combination sparked a distinctive take on fashion that blends delicate elements with bolder textures sure to excite the modern trendsetter. Using their unique eye for design and love for lace and engineered placement embroidery, they have created a lifestyle brand with the additions of their lingerie and knitwear collections to cater to your style cravings in new ways. In fact, part of their mission statement is that they want women to feel bold and confident while daring to try new looks. With our selection of women's For Love & Lemons designs, breaking out of the ordinary and embracing feminine power has never been more achievable.

This label is all about creating a look that is gentle in some ways, bold in others. For instance, the sweet side of lace or delicate floral prints of faded pink roses served in unexpected cuts and fits provides a look that is always the right balance of bold yet sweetly feminine. From dresses with unique cutouts to crop top sweater knits, For Love & Lemons breaks the mold with each design. There is no denying lace and sheer see-through materials play a role in creating the appeal of this lineup. Whether it's the puffed lace sleeves on a top or a sheer bodysuit leaving just enough to the imagination, this design house truly embraces the feminine figure and playful side of barely-there fashion. For the woman looking for more coverage, the sweaters, cardigans, and hoodies bring playful comfort to cooler weather outfits. Regardless of whether you prefer something daring or something sweet, our selection of women's For Love & Lemons has something for any woman of elevated taste looking to express herself. Shop today and experience a new side of yourself with this fashion-forward label.