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LoveShackFancy, or "LSF" as it is known by fashionistas and New York's fashionable insiders like Uptown Mothers who wear dresses for lunch or school pick-up, Young girls in the Hamptons who wear skirts with everything, is a lifestyle of its own. Designer, Rebecca Hessel Cohen, epitomizes the Love Shack Fancy lifestyle which is unapologetically feminine and has evolved into niche sportswear and loungewear with a feminine twist in Pink, Prints, and lovey heart embellishments. The collection is full of color and go-to silhouettes such as the Avignon Crop Cardigan, Viola Dress, Yulia Top, and Popover dress which are updated each season in new prints and fabrics.

When you step out in LoveShackFancy designer clothing, you add beautiful color to the day with a fresh sense of play sure to revive your wardrobe. From the playful print of strawberries on a knit sweater to a delicately feminine hoodie with pastel tones and hearts, there is plenty here to bring out your softer side in fun style. Many of the pieces from LSF are imbued with a sweet femininity through elements such as soft colors, playful ruffles, floral prints, and touches of lace. While there are plenty of options with fun patterns mixed in multiple colors for their signature patchwork quilt style, there are also options in more subdued yet still fashionable styles. Whether looking for a white prairie style top with delicate lace or a bold maxi skirt with layered colorful prints, there is something here to bring new life to your wardrobe. Hit the beach in a fashionable bathing suit or accent your overall look with their pretty barrettes. Add the perfect dress for warmer weather to the mix with these styles. Warm up to cooler weather with a knitted beanie to match your sweater from this designer. No matter what you seek, find it here and add some lively color and sweet charm to your look for any occasion or season.