BLK DNM's nonconformist attitude is largely inspired by creator Johan Lindeberg. A luminary of the denim industry, Lindeberg was a creative force at Diesel during the 90s. He founded his eponymous brand, J. Lindeberg, in 1996 and remained as Creative Director until 2007. Before launching BLK DNM, Lindeberg supported Justin Timberlake on the development of his iconic denim brand. Blending NYC edge and Stockholm cool, BLK DNM bucks the industry and delivers pieces that are instant wardrobe favorites.