SER.O.YA

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      SER.O.YA is a ready-to-wear label founded on the intention to create feel-good pieces for everyone. Derived from the Spanish word for “to be”, the gender fluid brand combines culture with storytelling—encouraging others to write their own rules with clothing.

      Shop SER.O.YA's line of elevated essentials right here at Blue&Cream.

      49 products
      SER.O.YA
      Syd Sweater Malibu Pink
      $148.00
      SER.O.YA
      Alba Ruched Cargo Pant White
      $225.00
      SER.O.YA
      Debbie Top Malibu Pink
      $145.00
      SER.O.YA
      Lai Satin Cargo Pant Malibu Pink
      $295.00
      SER.O.YA
      Chi Top Black
      $184.00
      SER.O.YA
      Alba Ruched Cargo Pant Black
      $225.00
      SER.O.YA
      Finley Cargo Pant Winter White
      $295.00
      SER.O.YA
      Breah Dress Malibu Pink
      $228.00
      SER.O.YA
      Daph Knit Cargo Pant Malibu Pink
      $225.00
      SER.O.YA
      Amber Cargo Jogger Coastline Terry
      $348.00
      SER.O.YA
      Jane Cargo Pant Washed Camo
      $368.00
      SER.O.YA
      Rizzo Bodysuit Fort Greene
      $178.00
      SER.O.YA
      Fae Turtle Neck Silver
      $228.00
      SER.O.YA
      Mid Cropped Devin Sweater Eggplant
      $178.00
      SER.O.YA
      Cropped Devin Sweater Royal Blue
      $164.00
      Mel Top Blue/White Stripe - blueandcream
      SER.O.YA
      Mel Top Blue/White Stripe
      $230.00
      SER.O.YA
      Annika Pant White
      $345.00
      Iris Bralette Natural - blueandcream
      Iris Bralette Natural - blueandcream
      SER.O.YA
      Iris Bralette Natural
      $125.00
      SER.O.YA
      Syd Sweater Silver
      $148.00
      SER.O.YA
      Messi Pant Silver
      $298.00
      Amanda Sweater Dress White - blueandcream
      SER.O.YA
      Amanda Sweater Dress White
      $265.00
      SER.O.YA
      Uma Short Kelly Green
      $125.00
      SER.O.YA
      Freya Dress Black / River
      $398.00
      SER.O.YA
      Silvana Silk Maxi Skirt Ice Blue
      $378.00